Ok, I said that I’d give this line of beers a chance so, here goes.
First of all lets disect the name shall we? “Michelob” - A name we trust, right? I can buy that. ”Ultra” - Suggests that this is something to hold onto while others are drinking beer and because your bottle is shaped the same as theirs, you fit in. But you’ll have to remember to keep the label facing you so nobody can see it. “Amber” - Well, it’s darker, so maybe if I pour it in a mug everyone will think I’m drinking a beer.
Honestly though, this beer isn’t that bad. After I got past the name and the fact that it had a twist off top, it got better. (Note to Anhueser-Busch: If you want to compete with the micro-brewery’s, at least shed the cheap twist offs. Not a good start with beer afficianados.) The color was a dark amber, almost a burnt orange. I poured it a little hard and got a head of about 1 1/2 inches that left some lacing but was gone by the second drink. Nothing special about the aroma, maybe a little malty. But nothing else. It went down fairly smooth with a good mellow flavor. There was zero hop bitterness.
Drink this one cold. It would be a good summertime refresher beer but not for that special meal. Unless you are eating from the lite menu. With only 114 calories per 12 oz bottle, I have to admit it is probably the best diet beer I’ve had. (not that I drink diet beers very often.) My opinion is that if this is marketed right, AB could possibly have a hit with this one. Believe it or not, there is a market for beer drinkers that watch their figures. I know, I don’t understand it either, but they are out there, and with beers like this, we can spot them a mile away.
P-O-R-C-H rating: O+
*******Rating explained*******
I’m keeping the rating below the middle mark because of the “Ultra” image that in my opinion just doesn’t go with beer drinking. That doesn’t mean that it’s not good for everyone. This could quite well fit someones lifestyle to a T and be their favorite beer. Not mine. I gave it the “+” because of the appearance. It is a good looking beer.
Posted by Mr. Porch in Beer Reviews, Volume Beers
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